March 13, 2012
Wow, it’s been a long time since we updated our posts here! ‘Bout time!
We’ve been selling the heck out of the books! We wound up with a first press run of 2,600. Well, we only have about 350 of those left and they are going fast. In the last two weeks 123 more books left our inventory. A second press run is probably in the future, but as we’ve noted before, the price will have to increase (because the press run will be smaller and, due to economies of scale, per-unit costs will be higher). Buyers can still get the best and only Montana motorcycle touring guide for $29.95 until the first run is gone. Hurry!
We’ve been getting extraordinarily positive feedback as readers apparently appreciate all the in-depth Montana route reviews, fully illustrated with pictures and maps. They also appreciate all the information about Montana businesses that are motorcycle-friendly and that are seeking motorcycle tourist business: lodging, fuel, saloons, entertainment, attractions, dealerships and shops, parts, repairs, tires, accessories, rentals, sales – it’s all included.
We got out for our first ride Sunday – temp was 36 degrees when we pulled out but got into the mid-50s; lots of wind, a little sand on the passes but no ice and very light traffic! We did this loop on our latest Yamaha FJR 1300 which we picked up the day before. We saw a number of Harley Davidsons out, some BMWs, Gold Wings, too. We left Butte, hit Three Forks, rode to Norris, Ennis, Virginia City, Sheridan, Twin Bridges and back to Butte – about 190 miles. Because of the light traffic, early- and late-season Montana motorcycle touring is the best, if you can stand diverse weather conditions.
The motorcycle touring in Big Sky country this season should be exceptional, though fuel costs are worrisome, even though it means bikes are even more practical.
We were at the Euro Moto Show in the Seattle area last week. Lots of slick BMWs, Triumphs, Ducatis, Aprilias, Moto Guzzis, MV Augustas, KTMs… even some Urals! We also sold a couple of dozen books and put on a seminar on the best Montana motorcycle routes.
We’re heading to the S.M.E.G. Motorcycle Show in Kalispell, Montana, May 19, then we’ll have a booth at the Montana Folk Fest in Butte, and booths at the Beartooth Rally in Red Lodge, Evel Knievel Days in Butte, and The Testicle Festival at Rock Creek, Montana. Mmmm, rocky mountain oysters!
Gonna be a busy summer. Y’all come to Big Sky Country and enjoy the best Montana routes and riding imaginable.
Motorcycling Montana was conceived years ago, but in the summer of 2010, the time was clearly ripe to push forward with production of the guide. No such comprehensive guide exists for Montana – a true motorcycling Mecca – as it does for other states and provinces. It’s about time.
500 pages of informational text, maps and photos in an 8.5” x 5.5” by format, spiral bound so you can fold it open at the page you need for quick and easy reference. We chose an uncoated paper stock for the book’s pages to eliminate glare in bright sunlight or artificial light. We also chose a type size and typeface for maximum readability.
Organized for the Road
The Motorcycling Montana guide book is organized and divided along the lines established by the State of Montana’s Office of Tourism. Six tourism regions have been designated with three spread across the state’s northern tier and three across the south. Handy “gatefold” dividers bound into the book delineate the regions. (See sample excerpts.)
Buy the book
The introductory price is just $24.95 + $7.50 shipping. (Note: there is no sales tax in Montana!) You’ll also find the guide for sale at all Motorcycling Montana advertiser businesses including fuel/C-stores, motels, restaurants, taverns, entertainment venues, attractions and, of course, motorcycle shops.
Next day shipping. [To order outside the US, contact 406-498-3250.] Get a FREE copy of “Northern Rockies Rider’s Top Tours” – a 96-page full color magazine highlighting a dozen of our regional favorites. Buy online using either a charge card or your PayPal account:
Cover image © Continental Communications. All rights reserved.
“Very few know the motorcycling back roads of Montana like [Cole] does. This will be a must-own for anyone who rides Montana.”
— Montana Sen. Carmine Mowbray, Former Motorcycle Safety Foundation Instructor
Introduction from the Publisher, Cole Boehler
This book was initially conceived about 10 years ago, talked about in some earnestness six and seven years ago, and about four years ago I decided I would “definitely” do it … “when the time was right.” That’s when I started keeping a trip journal and purposely shooting a lot more photographs.
The “right time” arrived July 1, 2010 when I sold a monthly trade journal I had been publishing and editing for the previous 15 years. The work is now projected to be a steady flow through its initial distribution in October of 2011.
I prefer to write in my own voice, like I’d write a letter, so I hope I’ve written you quite a few “letters” describing the best motorcycle routes in Montana from my personal, subjective perspective. You may agree or disagree with the contents of my road reports, but this is how I see them from my perspective of 33 years behind the handlebars.
Incidentally, I also use the Associated Press (AP) style guidelines employed by most newspaper journalists … unless I prefer otherwise. It is handy to be the writer, editor and publisher.
The state tourism development authorities awhile ago divided the state into six distinct tourism regions: three in the northern tier and three in the southern. We saw no need to reinvent that wheel so organized our book along the same lines.
Most highways in most regions are reviewed with plenty of specifics regarding routes and connections, road characteristics, design and pavement quality, scenery, geography, towns and amenities and expected potential hazards. In short, all the information I would want if I bought a motorcycle touring guide for an unfamiliar state.
What we don’t give you is tons of minutia. You won’t find mile-marker-to-mile-marker descriptions of every segment of every highway. We have seen motorcycle guides like that and have showed them to fellow riders who all wail, “Too much detail!” We do give you the important information you need to make good basic decisions, but allow you to discover the intimate details on your own, which is an essential part of the touring experience in our view.
Nor does the book cover every single piece of the tarmac in the state, but darned close to it. The few of these are in the remotest eastern edges of the state, which few would consider riding destinations.
We decided to include commercial advertising for a number of reasons, but primarily because advertising is, in fact, valuable, useful commercial information if the content is correct and relevant for a specific audience. Our advertisers are reaching out specifically to touring motorcyclists and are providing information that should improve your tour and its planning.
The other main reason we included advertising is to generate enough revenue to keep the retail cost of the book affordable. We felt the price needed to be below $30. That’s what we’ve accomplished.
As soon as we get distribution of this First Edition underway, we will begin the process of updating, revising and improving the contents for a Second Edition due three years later.