Cole Boehler, owner of Continental Communications, LLC in Butte with his wife, Marilyn, has spent nearly 40 years in publishing and printing, almost all of it right here in Montana. His father was a newspaper publisher and five other members of his immediate family work in the business in Montana.
Cole worked in production, advertising and news departments in various weekly and daily newspapers and in commercial printing sales until 1994 when he opened his own independent publishing company out of Butte, Montana. He has launched and operated several successful periodicals, including a 15-year-old monthly hospitality industry trade journal, the Montana Tavern Times, which he sold July 1, 2010 in order to dedicate himself full-time to production and publication of Motorcycling Montana.
Cole bought his first motorcycle in 1978 and has been riding Montana and the region ever since. In 2010, he logged over 14,000 miles on his various bikes, with almost 9,000 of that in Montana.
The first book-signing event with author Cole Boehler is Saturday, November 5 at the Waterhole #3 in Fairview, Montana, on the Montana-North Dakota border.
Several years ago, the ideas behind “Motorcycling Montana” began to take shape and so Cole started keeping a detailed journal of his rides while taking and filing thousands of photos of the routes. He’s now ready to share that first-hand information through a complete and convenient guide to riding the best roads Montana has to offer.
Cole and his wife of 25 years, Marilyn, would have to be considered “avid motorcyclists,” typically riding 10,000 or so miles a year and burning through a lot of tires. They enjoy the early- and late-season “day rides,” long three- or four-day weekends, and extended tours of 10 days or more. They typically ride 300-400-mile days when out on the road and now have three machines in their two-wheel stable.
With his passion for sport riding and touring, coupled with his extensive and comprehensive publishing background, Cole has been aware for years of the lack of a comprehensive guide to Montana’s best motorcycle routes and to the businesses that cater to riders. Well, that is about to change. By October 2011, motorcycle riders of all styles and persuasions will be able to access comprehensive information on all the Montana routes worth riding, in one complete and handy package.
Now, let’s ride!