Book sales gratifying

Nov. 29, 2012


Until Christmas, we are selling “Motorcycling Montana” with FREE shipping: U.S. buyers will save $9.50; Canadians will save $11.50. These books make perfect Christmas gifts for your riding family members and friends. Send them a serving of the Big Sky Country and do it freight free for the next … 26 days!

The year is coming to a close and it has been a good one. We managed to get just about 10,000 miles on the odometer. A “good season” is one where we don’t have any incidents, so 2012 qualifies.

As of this writing, we’ve had one major winter storm that put a lot of snow down, then iced the streets and highways, so the bikes are now snug under their blankets in the garage, Battery Tender umbilical keeping life trickling to the machines. Ya never know when you might want to suddenly break them out!

I was checking some info last week on which retailers are the top sellers of “Motorcycling Montana.”

In aggregate, that would be Town Pump stores. We distribute through 64 of their locations and in total they have probably moved 1,200 books. One store in Shelby, Mont., managed by Connie Bock, has sold 51 books! Wow! The location, near the east side of Glacier Park, has something to do with their excellent sales, but more likely it is that Connie rides, and so she recommends the books to folks who arrive at her store on two wheels. Way to go, Connie!

Now the single best retailer of “Motorcycling Montana” is Beartooth Harley-Davidson in Billings, Mont. They account for 92 books sold! Congratulations Beartooth Harley! They have a nice display near their checkout counter and apparently make many impulse sales.

Yellowstone Harley-Davidson in Belgrade, near Bozeman, Mont., is our number two individual retailer: 76 books! Way to go Yellowstone H-D! And thanks from all of us at “MM.”

Third runner-up is Big Sky Motor Sports out of Missoula, Mont., a BMW/Kawasaki dealer. Their parts guy, Dean, has read the book so recommends it to their many customers. Thanks Big Sky Motor Sports!

Grizzly H-D in Missoula just started stocking the books in July and now account for 54 books! Awesome and thanks!

Now, here’s a surprise: Krisco Liquor in Missoula has sold 51 copies. What? A liquor store? Yup. They display the book prominently near their checkout and recommend it to riders. That’s all it takes, apparently. Thanks Krisco Liquors!

So, back in May we ordered 2,500 more copies from the printer, Advanced Litho in Great Falls, Mont. (They do first-class work.) Of that 2,500, approximately 1,800 remain. We promised folks we wouldn’t do a revised edition until 2015, which we will commence developing in 2014. But we have decided to not do another printing between now and late 2014. This means the remaining 1,800 copies are just going to have to last until then (which is highly unlikely). Depending, this means – best-case for us – the book could be out of print by the middle or end of 2013, and perhaps unavailable for a year or so. You may want to get one now.

Ride hard, ride free, ride well and ride safe!

Cole Boehler, Author

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