It’s been awhile since I’ve updated “What’s New.” We’ve been busy with the book distribution and marketing and with the holidays, including an inspiring week in New Orleans. What a place: what food, music, architecture and history!
But now it’s back to work!
Retail book sales were excellent up through Christmas as we were hoping and as was expected: they make fantastic, thoughtful and original gifts for the rider on your gift list. Post-Christmas, we’ve seen a nice bump in sales from those who’ve received them as gifts, then ordered additional.
Now we’re seeing a shift. Most recent buyers are those who are seriously planning to tour The Big Sky in 2012, or who are ordering them for buddies they’re trying to convince to go along.
We took delivery of 2,600 books in mid October. So far a little over 1,900 have been either distributed at wholesale for retail, or have been purchased outright at retail. A couple of dozen wholesalers have re-ordered, including one bike shop that bought a full case of 16 books after having sold their initial order of six. I was on my way to a funeral in eastern Montana on Sunday (Jan. 15) and stopped at a tavern in Columbus that is retailing books; they had started with six, sold them, then bought six more. And so it goes.
Here’s the thing: we’re down to less than seven hundred books and we expect them to be moving out at an increasing clip as the Montana riding season nears. We’ll also be retailing them ourselves at bike shows and events beginning in May. When we get down to perhaps 200 copies, we plan to order more. The re-printing/binding process will take at least 30 days, so there may be some delay in filling orders then.
More importantly, like everything, there is efficiency and better pricing in producing large quantities. A reprint, however, would probably be just 1,000 copies, which means our unit-costs will be considerably higher than when we ordered 2,600. How much higher remains to be seen but you can be sure our second printing will have to carry a higher retail price. The point: if you’re thinking of buying a book, buy it now so you can get initial first-run pricing of $29.95. The CD version is just $20.00 and has no shipping/handling charge.
Reader/purchaser feedback has been very gratifying and very positive. Check it out by pushing the “Feedback” button in the home-page header.
Cant’ wait to ride the Beartooth Highway this spring…