The homestretch!

We’re in the homestretch now!

Seven of eight chapters have been built and the last one will be done tonight. We’ve been proofreading and correcting (three rounds of each) as we go.

We have been checking and color-correcting preliminary press-match proofs.

Then we’ll spend Sept. 26-28 checking and approving actual press proofs. We’ll commence printing as soon as we have approved the press proofs.

As of today, just a hair over 1,500 copies have been spoken for. That leaves just a little under 1,000 copies from the first run to sell at the special introductory rate.

At this time, we are planning 28 press runs of 16 pages each – 448 pages, plus 28 pages of gate-fold book section divider/tabs – a total of 476 pages. That could still be adjusted upward by 16 pages, depending upon the final chapter, which will determine final printing configurations and page counts.

We believe we can have the press work done by Sept. 30. We have agreed to allow up to two weeks for collating and spiral binding. The book assembly will consist of 22 separate signatures (multiple-page pieces), including gatefold dividers and covers.

It’s gonna be awesome. I can’t wait to get that first one in my hands, then start shipping to customers.

As of today, just a hair over 1,500 copies have been spoken for. That leaves just a little under 1,000 copies from the first run to sell at the special introductory rate.

We have ads breaking in Cycle, Motorcyclist and Rider magazines in early October – about 500,000 circulation. The ads run three times over three months in all three publications. We’re expecting this investment to drive sales over the top. We don’t really know what to expect, but can see having to order another, smaller press run before Christmas. Those will cost more to produce and will cost more to purchase.

Cole Boehler
Editor and Publisher

Comments are closed.